"Less is more", a cliche phrase that is often heard amongst designers, is the foundation of my design practice. It may seem elementary, however the transition from theory to actual execution is fairly complicated. Human nature directs us to be wanting in abundance, to satisfy our wants for the sakes of contentment and security. We believe that more equates to better; just to discover that there is just as much truth in knowing that you don't need everything to get want you want. As a designer, I find this to be one challenge that makes graphic design all the more fascinating and yet difficult. This site is a representation of my journey towards exquisite simplicity.